Brand identity and website from one source
A corporate design is more than a logo: a wordmark, a colour set, type, grid and spacing — and the application of those rules to a website, print and email signature. Whether it really is one, or just a nice-looking picture, shows in whether the same rules still hold up on a second, completely different site.
You are looking at the reference right now
No amount of writing about design replaces looking at the original. Digitalbucht shows its own work across three verifiable brands, all running at the same time:
| Brand | Role in the system | What it proves |
|---|---|---|
| holzbucht.de | Craft brand, light | Warm paper white, dark ink, amber accent |
| digitalbucht.de (this page) | Tech brand, dark | Deep anthracite, light ink, cyan accent |
| roadfitter.de | Independent product brand | Its own steel-blue gradient system, deliberately not from the Bucht toolkit |
The point, in one line: two brands, one blueprint. Holzbucht and Digitalbucht share the same typography system, the same layout primitives, the same section rhythm and the same hairline logic. The only thing that differs is the colour set — a single token block per brand. That is exactly what a corporate design is: not a logo, but a set of rules that carries two completely different identities without rebuilding either from scratch. RoadFitter stands next to them as the counter-example: a product brand that deliberately does not look like its parent, because it should not. Alongside all this, there are also the published apps themselves.
These are our own brands, not client projects — you see what gets built here before you commission anything.
digitalbucht.de — this page · holzbucht.de ↗ · roadfitter.de ↗
What is in a corporate design — and what is not
Included:
- A wordmark or logo in the variants needed
- A colour set with a contrast check
- Type choice and a size scale
- Grid and spacing
- Application to website, signature, invoice and quote
Not included:
- An ad campaign
- Photo production
- Trade-show build
- Trade mark registration and anything legally binding around it
An honest boundary rather than a promise to do everything: a corporate design sets the rules, it does not replace an ad agency or a lawyer.
What corporate design costs
A complete corporate design — logo, colour system, typography and style guide — costs, by researched market prices, usually between €2,000 and €8,000, net. A logo design alone, without a system, sits lower, usually at €500 to €3,000, net. Within that range freelancers tend towards the lower end and agencies towards the upper end — the market research does not support a sharper split than that. These are market benchmarks, not Digitalbucht prices: your own scope and price are set in the first conversation.
Basis: Georg Lösch, Konzept + Design (Regensburg), graphic design cost overview, as of July 2026, checked 21 August 2026.
Business stationery: what is actually needed
For a small business that is usually four files, not forty: a business card, letterhead, a template for quotes and invoices, plus an email signature that matches the colour system. A simple base design for a business card and letterhead starts in the market at around €300, net; a complete set including templates usually runs €400 to €1,000, net — depending on how many applications are needed.
Basis: Simone Bürger, graphic design (base design, business card + letterhead), and Georg Lösch, Konzept + Design, as of 2026, checked 21 August 2026.
These ranges are the prices of design agencies and studio teams: with their own project management, coordination layers between consulting, concept and execution, office overhead and margin at every stage. Each of those layers adds cost — regardless of how many concepts actually get produced in the end.
Why a one-person business can price this lower — structurally
Those layers in between are exactly what Digitalbucht does not have — not on principle, but because there is no one else who would have to fill them: whoever reads the enquiry also designs the logo, chooses the type and builds the website around it. No handover between consulting, concept and execution where something gets lost or has to be re-aligned.
The reference for that is right in front of you: the three brands in the table above — Holzbucht, Digitalbucht, RoadFitter — are real, running brands, designed, coded and maintained by the same person ever since, not client projects.
That includes what is not billed for afterwards here: every file in the formats you need — vector, screen, print — is part of the price, not an add-on. The finished design belongs to you in full once the project is complete.
That is not a judgement on agencies — for a large brand relaunch with several trades running at once, say photography, a campaign and a trade-show build in parallel, a team has the advantage. For a single corporate design package, it is a structural saving that lands clearly below those market ranges, at equal or better quality.
Why design and technology come from one source here
The colour set is not handed over to the website — it is the website: the tokens become CSS variables, the fonts are served from the same server, there is no bought-in theme that later gets in the way. Whoever builds the apps and the IT systems also builds the site to go with them, with nothing lost in a handover — because there is no handover. "It all comes together in one place," is how Emil Deak puts it — no designer handing off to a developer, no two invoices for one result. How a website is actually built and what that costs is covered on the page about what a website costs. Digitalbucht works on site in Wülfrath and across the Rhineland, and remotely across the whole German-speaking region.
Website relaunch: when it is worth it — and when it is not
A relaunch rarely fails because of the design and usually because it gets treated as a pure design project. Old URLs that suddenly lead nowhere, missing redirects and existing rankings that vanish overnight are the real work — not the new colour.
A relaunch is worth it when the existing design no longer reflects what you actually offer, when the site visibly struggles on a phone, or when two identities that grew apart now look unrelated even though they belong together. It is not worth it when a site really just needs new content — a revision is often enough for that, not a full rebuild.
Digitalbucht is the sole proprietorship of Emil Deak, based in Wülfrath, Germany. No team, no agency, no layer in between — the reason for short paths, and equally the limit of what can run in parallel.
Frequently asked questions
What is included in a corporate design?
A wordmark or logo in the variants needed, a checked colour set, type choice and a size scale, grid and spacing, and their application to website, signature, invoice and quote — see the section above.
What does a logo with stationery cost?
By researched market prices, usually €500 to €3,000 for the logo, plus €400 to €1,000 for a complete set of stationery — see "What corporate design costs" above.
Do I need a corporate design if I only want a website?
No, not strictly — but without a minimum set of colour and type rules, every new subpage looks like a random find. What a website alone costs is on the page about what a website costs.
Can you reuse an existing logo?
Yes — an existing logo can be embedded into a new colour and type system if it still holds up. Whether it does becomes clear in the first conversation.
Do you also register the logo as a trade mark?
No. Registering a trade mark is legal advice and belongs with a solicitor. A preliminary check on whether a name looks available at all is part of due diligence and is done — but without legal advice, without a promise of success, without quoting a fee.
Next: Website Cost and What Drives It.
Last updated: august 2026
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